Profile

Incorporated in Singapore in 1973, our Singapore Head Office, Goodhill Enterprise (S) Pte Ltd, started as a saw miller and trader in timber logs, sawn timber and moulding products. Goodhill has since diversified into the trading of natural resources like steam coal, aggregates and sand. We also manufacture and distribute timber doors as well as distribute floor tiles and wood decking products in Singapore.

In 1989, when the Vietnamese forces withdrew from Cambodia, Goodhill ventured into Cambodia for the first time and were among the earliest foreign investors entering Cambodia. Goodhill Enterprise (Cambodia) Ltd was incorporated in 1991 after the signing of the Paris Peace Accord. In 1993, after the UNTAC elections, we officially started sales and distribution operations in Cambodia when we identified the potential to serve the Cambodian consumers’ need for quality products at affordable prices. Guided by our vision and mission and CARES values, we have since established our reputation as a leading sales and distribution company in Cambodia, by offering quality products at great value and fulfilling our commitments to all stakeholders. We are currently the exclusive distributor of many international brands from business partners including Procter and Gamble, Perfetti Van Melle, Fonterra, Philips Lighting, Hager, Castrol, Ricoh, Pilot, Staedtler and Asia Pulp and Paper.

We believe Cambodia is a great place to invest in and are optimistic about the country’s future growth prospects. Hence, we will continue to invest in building a world class sales and distribution company in Cambodia. We will continue to strengthen our presence in Cambodia by expanding our portfolio of brands, deepening our distribution networks and improving our operational capabilities. Through focusing on understanding and meeting Cambodia consumers’ needs, we will continue to build on our past efforts and achievements to bring Goodhill to greater heights in the years to come.

With the support and continued trust from our valued customers and business partners, a dedicated team of management and employees, and established distribution networks, Goodhill aims to reinforce its foot hold in its various industries geographically across Cambodia, further expand its portfolio of brands and strength its operational capabilities. Having 20 years of business operations and experience, GOODHILL has evolved to become one of the leading sales & distribution companies in Cambodia, with a portfolio of international brands frombusiness partners including Procter & Gamble, Kraft Foods, Perfetti Van Melle, Hager, Castrol, Philips Lighting, Ricoh, Staedtler, & Asia Pulp and Paper. It was in 1993 that GOODHILL made its humble debut in Cambodia, embracing the company slogan “We Bring The World To You, Enriching Lives With Global Brands”. Our vision is to be a world class sales and distribution company. Our core businesses are focused inConsumer Goods/FMCG (Food and Non-Food), Paper & Stationery, Lighting & Electrical Products,Lubricants, and Office Automation Equipment.Ahead, our firm purpose is to build on past efforts and achievements,to bring Goodhill to new heights of accomplishment now and beyond.

Having 20 years of business operations and experience, GOODHILL has evolved to become one of the leading sales & distribution companies in Cambodia, with a portfolio of international brands frombusiness partners including Procter & Gamble, Kraft Foods, Perfetti Van Melle, Hager, Castrol, Philips Lighting, Ricoh, Staedtler, & Asia Pulp and Paper. 

Goodhill offers supply chain management solutions tailored to the needs of our business partners and suppliers. An integrated system is designed to ensure efficient and timely delivery to achieve sales and distribution objectives for the portfolio of products that we manage.

Sourcing, Research, and Market Intelligence

• Include gathering information about the market, key accounts, company and business partners’ priorities and competitor activities, to identify and develop new business opportunities.

Sales and Marketing

• Having local presence and constantly tuning to the market pulse, we have a clear grasp of the consumer needs, behaviour, and trends which enable us to formulate and implement effective and appropriate strategies and solutions for the marketplace.

Logistics and Distribution

• We have experience handling a wide array of cargo. 
• We understand the formalities of import licensing and customs documentation for all types of cargo, facilitating smooth customs clearance.
  

With the support and continued trust from our valued customers and business partners, a dedicated team of management and employees, and established distribution networks, Goodhill aims to reinforce its foot hold in its various industries geographically across Cambodia, further expand its portfolio of brands and strength its operational capabilities. 

Ahead, our firm purpose is to build on past efforts and achievements,to bring Goodhill to new heights of accomplishment now and beyond.

• We have warehouses, including temperature controlled ones and capabilities providing a wide range of storage, handling and value added services.
• For efficient and effective operations, we have designated areas for racking, block stacking, pick and pack activities, with space to facilitate the sorting of assorted cargo.
• Upon cargo arrival in the warehouse, we will conduct a series of internal operating processes comprising stock tally, quality inspection, discrepancy reporting, and product defects.

Distribution:

• We are responsible for countrywide distribution in order to achieve distribution objectives in coverage, visibility, and merchandising.
• The distribution efforts are carried out in a timely manner through traditional and modern trade channels, branches, sub-distributors, stockists and delivery vans.
• We add value through our services and offer practical solutions to reduce costs and increase efficiency.

After Sales Services

• We place high emphasis on relationship management – developing and maintaining good relationships with various stakeholders, decision-makers and customers to understand their business strategies and needs.
• We also have a dedicated customer care team to manage technical concerns, provide product, software and after sales service support, giving customers a peace of mind.
• We are a trusted strategic partner for our consumers and business partners.
• Consumers are assured of quality products from international leading brands that have been trusted by many across the globe, serviced by an established company who have an intimate knowledge of local tastes and the requirements of our customers on the ground.